You want a super-successful business…
But you have many different passions… and you’re unclear on which direction to go.
If this sounds familiar to you, you’re SO not alone. It’s an extremely common characteristic among entrepreneurs, and it often causes a lot of strife.
For example: you’re a savvy business coach who has a passion for teaching stand-up paddle boarding and a knack for feng shui.
As you’re starting to plan out your new business, your confusion suddenly gives way to wild excitement.
“Why limit myself?? I’ll incorporate them ALL!” you say.
You decide that your business model will look something like this:
You’ll offer your business coaching prospects the “value add” of paddle boarding lessons–to help decrease stress as they build their businesses, of course. And, you’ll also market yourself as a feng shui consultant who will happily travel to clients’ homes and offices for a generous fee.
Wow, what a renaissance gal you are, right?
Not so fast.
Here’s the deal: if you really want to be seen as an industry leader, at some point you’ll need to focus your energy (and time) towards a single, primary goal.
Does that mean your other passions get thrown out the window?
Nope! Your other passions can “infuse” what it is your core business is about. Once your primary business or brand is making a profit and you have some things systematized, you may be able to add in another income stream from an additional passion.
But, choose to move forward with multiple streams of income from different passions and industries all at once?
Yikes! You might just find at some point it may become pretty hairy to manage it if they all begin to “take off.”
You only have 24 hours in a day, and when you’re first getting off the ground, the more focus you can devote to one thing, the quicker you’ll see results. (You’ll also likely see a lot less folks confused.)
Then, you can build off of that one success and branch out to others.
The lesson here is this: you don’t have to deny the multiple passions that make you who you are. You simply need to apply some patience and singular focus to your business at first, then “sneak” those passions in the back door–if it truly makes sense to.
Establish yourself, and then maybe we’ll talk about that paddle boarding, feng shui business coaching package you’re itching to promote, ok? ????
Do you consider yourself to be “multi-passionate?” Let me know in the comments.
© Copyright 2017 Christine M. Gallagher