Have you ever noticed how annoying opening bands are when you go to a concert? I’ve been to two concerts recently, which I feel makes me an expert , and I noticed some distinct differences between the “amateurs” and the main event that I think are worth noting as a coach. We certainly don’t want to be annoying our audience, or looking like anything less than the main event!
The absolute biggest difference between the two is that the amateurs made it all about themselves, and the headliners made it all about the audience.
Here are the do’s and don’ts to pay attention to, so you don’t look like a tool.
1. Look at me I’m so awesome!
Don’t: Take on weird mannerisms or try to act like someone you’re not. Your audience can see right through it and then you just end up looking silly.
Do: Embody your own persona and be yourself. You’ll be much more comfortable AND you will be perceived as more confident because you don’t need to fake anything.
2. Buy my stuff!
Don’t: Constantly tell us about your album or in this case an info product or coaching program. Yes, we know you’re a coach and have a lot to offer. There is a time and a place in our world for promotion though and calling attention to what you have to sell constantly is just irritating.
Do: Give your audience value and build trust so that they will want to buy from you. Also, I’m not saying don’t promote anything because that would be terrible advice! Be very strategic and focused about how and when you’re promoting and your value to pitch ratio.
3. Pay me homage!
Don’t: Address your tribe in a way that makes it look like their presence in your community is an act of homage to how awesome you are. Usually this just makes it look like you’re overcompensating because you actually aren’t confident.
Do: Show appreciation for your audience and their choice to play in your space. They obviously love what you’re doing and if you’re humble in that knowledge and strive to continually serve them they are going to love you all the more!
The bottom line here is that it’s not about you, it’s about your audience.
The more you acknowledge them, serve them, and strive to be completely authentic the more they will trust and adore you.
So the next time you’re at a concert pay attention to the openers and the headline bands and you’ll notice these differences. The headliners don’t need to draw attention to their awesomeness… because they are just naturally awesome. They address the crowd and show appreciation. It’s this nonchalant attitude that makes them look so confident.
© Copyright 2013 Holly Chantal