So, you are very excited about your new product or service. It is exactly what your customers need to solve a problem. You get ready to launch. You do everything you are supposed to do, you create a compelling sales letter, you cover all of your social media bases, engage your affiliates.
Launch day comes… and goes. But, you don’t get any sales. Has this happened to you? Believe me, it has happened to me. Not a great feeling, is it?
Usually, when your product doesn’t sell, it is because you weren’t providing something your customers wanted. Often, customers don’t know what they need (that’s why they come to you). They do, however, know what they want to be , to do or to have. Your job is to provide that (and throw in a bit of what they need too!). So, the question is, short of hiring Svengali to read their minds, how do you know what your customers really want?
Of course, keyword research is a great start, but beyond that, what you can do to get a sense of what your customers are struggling with so you can solve their problems.
Here are three ways to find out what your customers are thinking.
1. Ask them The old school way to do this is to periodically survey them or to create a pre-class questionnaire. You can also do this bit by bit – ask questions on your Facebook page, in tweets, etc. Offer free strategy sessions, pay very close attention to what people are asking for (and to what words they use to ask the question).
2. Hang out with your customers. If you don’t have a big community of your own yet (or even if you do), spend some time in groups related to your niche. Read the blogs of the people at the top of your niche – pay attention to the comments. Again, notice the questions people are asking over and over again.
3. Browse sites where people ask questions. Two of my favorite are Quora.com and the question section of LinkedIn. The idea here isn’t necessarily to answer questions on the forums (although that is a way to build your expert status). You want to see what people are asking.
Also, Facebook announced that they are adding powerful search capability to the Facebook Graph. The Facebook Graph search may end up being a game changing way to find out what your customers are thinking.
Once you’ve done your research, base your products on the questions that get asked over and over again. These are problems your customers want to solve. Of course, you can add in a bit of what they need too 🙂
© Copyright 2013 Michele A Scism