How do you compete in a hyper-crowded niche?
Find a way to make yourself loved!
After reading an article on Copyblogger by Sonia Simone I had an epiphany. Those who stand out in crowded niches LOVE what they do, and they put more love into their work. When a market is completely flooded by all kinds of competitors claiming to offer the same kind of service, what do you do? How do you get more love for your biz?
Now you don’t have to put your personal life into your blog or business. Some people just aren’t comfortable doing that. They may want to protect their privacy, or it just may feel too awkward and embarrassing.
You get to decide. That’s why you started a business in the first place.
But if you think you might be comfortable putting a little more you into your brand, it can, frankly, be the shortest path between you and success. You don’t have to share every detail of your personal life (and please don’t tweet about the sandwich you’re having for lunch), but it’s very helpful to be a complex and individual human being.
Make a stronger connection. Care more. About your readers, about your customers, and about your own business. I don’t care if you have a four-hour work week or a hundred-hour one. I care about how much love you bring to the work when you get there.
So what do you think? Give me your comments and feedback below. And, oh, by the way, don’t forget to tell a friend if you like what you see! xo
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