The Mistakes I Made Creating My First Info-Product

By , Love-Based Biz Strategist and Copywriter

Solo-E Certified Solo Entrepreneur Expert

Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

My first information product was an ebook called “Got Ideas? Unleash Your Creativity and Make More Money.”
Bet you didn’t know that, did you? That’s because it was a complete flop.

Yes, my first foray into the wonderful world of info-marketing was pretty much a train wreck.

So why I am talking about it now? Because I realized the other day the lessons I learned were invaluable and my failures could help you become a success.

So sit back, grab a cup of coffee and let me share the story of my first info-product. It was in 2004 — which was the beginning of my 2-year “transition” period where I transformed my business from freelance copywriter with 80% of my business coming from local businesses to entrepreneur/business owner with a national and international client base and having the resources and team to help my clients on a much bigger scale.

Needless to say this was a nerve-wracking time, filled with ups and downs and LOTS of “learning opportunities.” One of those “learning opportunities” came in the form of my first ebook.

When I first decided to make this transition from freelance copywriter to entrepreneur/biz owner, I did what many of you either are doing or have done — invest A LOT of time, money and energy learning stuff. And one of the things I learned was I should be selling an info-product.

Well, I’m a writer, right? I could write an ebook.

At the same time, I was also in the middle of a rebranding (remember, I was making a transition so everything was changing). Since creativity is one of my passions, I had decided to combine creativity and marketing/copywriting and have that become the foundation of my business. This would be perfect I thought. No one else is doing it, I could be the only one, and I’ll kick this whole thing off by writing a book about it.

So I spent MONTHS writing this book. I put aside HOURS of my time every day writing it. It ended up being 144 pages of solid content. I finally finished it that summer, put up a (pretty bad) sales letter and waited for all the money to come rolling in.

Needless to say, that never happened.

I did sell a handful of them. Maybe a dozen or two. Not nearly the amount I had assumed I’d sell.

Now, I wasn’t exactly discouraged after this but it was a shock. Like being dunked in the ice cold water of reality. It caused me to do a heck of lot more research into how to successfully sell online. I didn’t take my failure personally — rather I instead decided to use my failures as a jumping off point that would help me turn my next product into a success.

However, I know a lot of you DO venture into these murky waters, end up with a failure on your hands and become so discouraged you never sell anything online again. I don’t want that for you. You see, EVERYONE who is ever sold anything online has had a lemon or two (or ten or a hundred). It doesn’t mean the process doesn’t work (it does) it just means you need to know the pitfalls to avoid so you end up with a success and not a failure.

So what mistakes did I make? Well, let me tell you, I made a bunch.  However, one mistake I did NOT make was having a bad product. Like many of you who are struggling selling a product, your product is fabulous. The flaws are in the other parts of the process and that’s why you’re not seeing the success you deserve.

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels. Grab your FREE Love-Based Biz Kit

© Copyright 2013 Michele Pariza Wacek (Michele PW)
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