Questions You Must Ask When Re-defining Your Target Market!

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

If you are a start-up, seasoned or part time business owner (employedpreneur) you must know your current customers, the things that they want and need, and how you will satisfy their wants and needs.

Below are thirteen questions you should ask yourself before you re-define your target market.

1. Why are they buying your products and not your competitors and what are they using the products for?
2. Which customer needs are your products actually fulfilling?
3. Are there potential customers you are not serving now who have similar needs as your current customers?
4. Which customer needs and functions can be satisfied best with your company’s unique competencies?
5. Which customers value most what your company does best?
6. Are there any existing market segments being neglected by your industry now?
7. Why are they not being served?
8. Which of your consumers or customer groups share the most commonalities?
9. Are competitors serving segments that your company is not and why?
10. Is your company serving target markets that your competitors are not serving and if so why?
11. Who are the real final customers for your products or services?
12. How can existing products and services be leveraged more effectively?

Once you have answered the above questions, decide if you are you talking about your existing, most profitable, most satisfied customers, or are you focusing on a particular segmentation or population that can be expanded or improved, or are you just targeting the wrong marketplace.

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2014 Laureen Wishom
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