How To Find Joint Venture Partners, Even If You’re New

By , Authentic Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Cindy Schulson - Authentic Marketing Expert

Discussions about joint ventures bring up lots of questions. Here’s one question that I thought was really good and deserves further attention:

“How can you connect with JV partners when you are just starting out? Why would they want to work with someone who doesn’t have a list? I am a holistic practioner but am in the process of transitioning to Health and Wellness Consultant. I have always helped people it is what I do but now I want to help more people at once.”

So let’s talk about some ways you can connect with joint venture partners, even if you’re just starting out.

1. Your own network

The people in your own network are a great place to start because they already know, like and trust you. This could include family, friends, colleagues, people you know through associations or networking events, etc.

Even if they aren’t a potential joint venture partner, reach out to your friends and colleagues to see if they can refer you to someone who is a good fit.

2. Your Mentors

You shouldn’t assume your coach or mentor will promote you (unless that was part of the deal), and of course, it might not be a good fit based on your niche and theirs. But it can’t hurt to reach out and ask for their support in whatever form that might take. For instance, they could send an email introducing you to someone who would be a good fit for you. Don’t forget, your mentors want to see you succeed.

3. Clients

Another group with which you’ve already established trust is your clients. You would be amazed at how many of your clients are already out there promoting you. And if they knew they could get paid for doing so, it’s a real win-win.

So let your happy clients know how to sign up as an affiliate partner. Some of those clients will be a good fit to become full joint venture partners for you as well.

4. Social Media

Social media is one of the best places to connect with potential joint venture partners. Before you approach them, be sure you get to know them and their work. That means you should get on their list. See what they’re passionate about, what they’re working on, and how they market themselves.

Then when you do approach them, you can make a real connection. So rather than just send a connection request, send a personal message to let them know what you like best about what they’re up to.

And remember to come from a place of service. Tell them what you love about what they’re doing and would like to connect to learn more about how you can best support them. Then be sure to follow through!

5. Live Events

Some of the best joint venture partners are people you meet at live events. There’s just something really powerful about sitting next to someone and sharing a cup of tea or a meal.

Just be sure to follow up, because you know as well as I do, that live events can get you all jazzed up but it’s when you get back home that the real work takes place.

6. Telesummits and Giveaway Events

One of my favorite ways to connect with prospective joint venture partners is through telesummits and giveaway events. If you’re participating in a telesummit or giveaway event as a contributor, then reach out to the other contributors and get to know them.

If you’re new and haven’t yet established yourself as a contributor, then connect with the people who organize these events and let them know you would be happy to support their event. You can offer to do an interview, provide a bonus gift, or even just promote the event.

How do you find these events in the first place? You’ll probably see them being promoted on social media or from other people’s lists. You can also Google “telesummit” and words relevant to your niche.

Even if that event has passed, connect with the organizer. They’re likely to do other events in the future.

What other ways have you found effective to find joint venture partners?

Cindy Schulson helps coaches and consultants transform their brilliance into magnetic messaging and multiple streams of income. She loves helping her clients sort through their “brain dump” of ideas and discover the golden nuggets that make them shine. Cindy has worked in Strategic Communications for such companies as Coca-Cola and Visa, and now uses her messaging ninja skills to help her clients stand out as the perfect choice for their ideal clients. Get her FREE online training, "How to Use Your Unique Message to Attract Your Favorite Clients" at

© Copyright 2013 Cindy Schulson
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