The Secret to Running a Solo Business…

By , The Solo-CEO: Content Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

This weekend I watched “City Slickers” with my family. It had been quite a while since I’d seen the movie, and between the mid-life crisis drama, witty dialogue and sight gags, there were some wonderful “life lessons” in there worth pondering.

The one that really caught my attention, though, was the scene where Curly (Jack Palance) tells Mitch (Billy Crystal), that the secret to life is just “one thing”. Mitch asks what that one thing is, and Curly tells him, “That’s what you have to figure out.” It struck me that this is a truth not just for life, but for the solo business owner as well.

To be a successful solo business owner, you have to find that one thing. The thing that is most important to you, that keeps you moving forward in spite of the odds, that keeps you sane when your computer crashes for the upteenth time. It’s the thing that you are passionate about…the work that you would do even if no one paid you, the gift that you are just bursting to share with the world.

If someone tells you that the secret to a successful business is to pick a profitable niche, or follow some blueprint, or jump into the latest fad (currency trading, anyone?) — run the other way! Because to be truly successful in the long run requires much more than some niche, blueprint or fad that anyone could exploit (for a short time). You have to be passionate about your niche…it’s more of an inward discovery process than an outward-looking process. It’s figuring out what gets you up in the morning, what keeps you optimistic in an economic downturn, and ultimately, gives you joy and riches beyond your bank account.

So — what’s that “one thing” for you?

Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of servitude employment. After her initial shock at being unemployed, she vowed to “never work for an idiot again!” and decided to be her own boss (and try to live up to that vow!) She launched Solo-E.com in 2003 to provide a quality selection of online resources for building a Solo Entrepreneur business, from hand-picked, proven, truly Expert coaches, consultants, trainers and implementers - mentors she personally trusts.

© Copyright 2011 Terri Zwierzynski
2 comments on “The Secret to Running a Solo Business…
  1. Great advice Terri! I’ll share with you a quote I just came across that’s just so perfect … The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. ~Steve Jobs

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