The short answer? Yes and no.
Now before you click away and say “boy that wasn’t helpful” let me explain what I meant.
Yes you CAN sell without feeling inauthentic or hype-y or like you need to take a shower. I regularly create copy that does this for myself and my clients. The trick is to connect with your ideal clients on a deep level (more on that in a moment).
But why I said no is because you STILL have to ask for the sale. There’s really no way to get around that. And depending on how sensitive you are, asking for the sale might still feel very uncomfortable for you.
Now, back to connecting to your ideal clients on a deep level. I’m going to be going into this topic in much more detail during Leesa Barnes’ Last Ever Social Media Telesummit (check out http://www.michelepw.com/sms2010 for more info) but let me give you a tip here to get you started.
Answer this question — in your ideal client’s words (not YOUR words, that’s the key here) — “what’s keeping your ideal client up at night and why?”
You may want to take some time and journal about it to really capture what your ideal client is thinking and feeling.
And if you want to learn more about this, make sure you check out Leesa Barnes’ Last Ever Social Media Summit — http://www.michelepw.com/sms2010.
© Copyright 2010 Michele Pariza Wacek (Michele PW)