One of the things that people always ask me is “Michele, how do you attract such an amazing community?”. As one of my blog readers (and part of my community), you know that people who aren’t humble, hard working and good hearted don’t last long in my circles. Not that I repel them – they just know they are in the wrong group. Having the right community around me makes my work a pleasure – because I know that I what a teach changes the lives of some fabulous people.
Would you like to start creating a community around your work? Here are three steps to get you started:
1. Listen Spend some time hanging out where your potential customers hang out. Facebook and Linked In groups are great for this. Listen to the conversations. Be helpful, ask questions. Try to get at what is keeping your prospects up at night. Some other ways to listen include creating surveys or offering free strategy sessions.
2. Solve their Problems Now that you’ve spent some time finding out what your prospect’s problems are, you can start giving them information on how to solved those problems. This is the place where you can really start to give value and build a following. Your blog is a good place to start. When you write a post, close your eyes. Picture that you are writing instructions to your ideal client to help them solve their problem.
3. Strive to Connect Not Impress It is not enough to just post valuable information. Nobody really likes a a know it all and writing an encyclopedia on your blog might get you visitors, but it is not enough to build a community. Connection is the glue that binds a community together. As people notice your problem solving posts and leave comments, connect with them. Friend them on Facebook and Twitter. Comment on their blogs. Make friends.
Want a jump start on creating your own community? The Ultimate Blog Challenge is designed to jumpstart your community building efforts. You make a commitment to post daily (but it’s OK if you don’t) and you share your posts. You also commit to commenting, liking and sharing other people’s posts. Many of my clients have gotten their start by being part of the Blog Challenge and collaborating with the other participants. It worth the time and effort – click here to sign up!
© Copyright 2014 Michele A Scism