One of my good friends in Tucson is an artist by the name of Stephen Derks. He is very passionate about his work, loves what he does, and works more diligently at marketing his business than most folks I know.
I met up with Stephen the other day for lunch and the first question I asked was “how’s the art business in this economic climate?” And I was surprised at his initial response, “I’m selling more work than ever.” But then understood completely when he said, “but that’s because I’m marketing myself at least
3 hours a day, sometimes more.”
When Soul Proprietors ask me how much time they should devote to marketing their businesses and I tell them “at least 4 hours a day” most of them express concern for my sanity and then proceed to tell me how they could never, ever, not in a million years find that much time to market themselves, and
then nearly break down crying when they start telling me how they have no clients and they’re going broke and they might have to go out and get a job working for someone else.
Believe it or not, there are still a LOT of people out there with money to spend and it’s your job to find them.
If you’re sitting there wringing your hands, worrying about not having any clients, you need to channel that energy into marketing your business just like my artist friend has done.
Forget for a moment how much you hate to sell. You are NOT selling. You are leading people to your doorstep who already want what you are offering and giving them the opportunity to buy from you. But they won’t have the opportunity to show up if you aren’t actively telling them over and over and over that you are available and eager to serve them.
Because if you don’t — while you’re sitting there wringing your hands — they’ll find someone else they can buy it from. Period.
There’s no shortage of marketing information these days so there’s no longer an excuse for not knowing what to do or where to start. (If you really haven’t got a clue, get my ebook “How to Get the Word Out About Who You and What You Do.” It doesn’t cost a thing except the time you spend getting it, reading it and putting the ideas in it into action.)
I want to challenge you today to make up your mind that you WILL succeed in your business — no matter what kind of business you are in — and then get out there and start promoting your business and yourself.
Find out what your clients WANT and then get busy providing it to them.
What can you do today or tomorrow — just one thing — to bring you one-step closer to attracting paying clients to your business?
© Copyright 2009 Marty Marsh