Are you the best kept secret in your industry? I have met so many talented entrepreneurs who could truly changes lives of many people … but the people who could benefit can’t find them. If this sounds like you, you could have a visibility problem…
Visibility is the glue that holds all other strategies together when it comes to achieving expert status as a business owner. Each strategy gets your name out among other business owners, movers and shakers and potential clients. Being seen goes a long way with the word-of-mouth crowd. The thing that really helped propel my business was using multiple social media outlets. People were saying – “Michele, you are everywhere!”
Here are a few ways that you can increase your visibility:
- Take advantage of all opportunities that come your way
- Attend business seminars
- Public speaking
- Write press release
- Start a blog
- Publish a newsletter
If you are comfortable doing what you are doing and it works for you, still try at least one or two of these ideas. No one ever made a fortune playing it safe or being comfortable. That comes later on when you are the Big Cheese. Trying new things to elevate yourself within your business is a part of the process. And, it can be fun to learn just how good you are.
Some business owners are too picky. They want to do certain things to achieve expert status. This goes back to the issue of comfort level. When you are on Facebook and a fellow business owner is looking for speakers for his online conference or a local event in your area, throw your hat in the ring.
Someone in one of your associations needs advice or a speaker for the next meeting? Take that spot for yourself. Every opportunity places another feather in your cap. It is a point that you can add to your bio and also your press releases for new products or events.
And, you can create newsletters for your customers. Sending a monthly or quarterly newsletter about your business gives you the chance to add information about accomplishments that have occurred since the last newsletter. Each solidifies your expert status in the eyes of current and potential customers. Newsletters can be printed and passed around to others.
Once you put all of this in place, keep a monthly check on your visibility efforts to be sure that they are still bringing about the desired effect. Some of it won’t require much tweaking just checking in with the movers and shakers to be sure they still know your name.
Achieving expert status inspires confidence on the part of customers and fellow business owners. Increasing your visibility is the first step and the information in this article can help you do just that.
Want to skyrocket your visibility in just one day? Check out my upcoming Facebook and LinkedIn virtual training.
© Copyright 2011 Michele A Scism