Summer’s coming. For many of us, we can say that with an emphatic “finally!”
One of the things I’ve noticed over the years is that most business owners buy into the myth – and yes, it IS a myth – that their business is going to be slower in the summer.
Once they get that notion into their heads, it’s pretty much a self-fulfilling prophecy. They stop sending ezines and newsletters. They stop making calls. They stop going to networking events. They just stop doing any kind of marketing, period.
The only good thing about this is that that is exactly what your competitors are likely to be doing. So if you kick up your marketing, if you plan for a busy summer, if you put your message out there consistently that you’re available and ready to solve problems, chances are, you’ll attract a lot of business. And you’ll likely have a big wide open door because you’re probably going to be the only one in your profession out there asking for the business.
(A side note to my network marketing clients: summertime is an ideal time to sign new people up to your program.)
Now, if you have a seasonal business, perhaps you plan to be a bit slower in the summertime. But that doesn’t mean you stop marketing.
Keep putting your messages out there through your ezines, your newsletters, brochures, website and blog, and everything else you do to market your business.
In a less crowded marketplace, you’ll stand out a lot more, and come fall, whenever business typically picks back up again, you’ll have all the clients you can handle already lined up.
If you aren’t busy with clients, then you should be busy with marketing. Of course, that holds true all the rest of the year, too.
So, on the chance that you do find yourself in a business slump this summer, use that down time to plan your next marketing campaign. If you’ve been meaning to get a newsletter published, or an ezine started, or you really need to get the sales page written for a new service, get busy!
Maybe this summer is when you finally get your information product written and produced and ready for sale in the fall. Your marketing and product creation options are endless.
So, make a plan (put it on your calendar right now) to set aside and take an entire day before the end of May to plan your summer marketing. Use that time to decide which tactics and strategies you’ll employ during the hotter months.
Since summer is all about having fun, tie your campaigns to fun summer themes – beach time, lazy days, family time, kids out-of-school time, — you know, sun, sand and surf.
And while you’re planning anyway, look ahead to fall and see what you can offer then. You’ll have a jump-start on more business when the summer season ends.
© Copyright 2010 Marty Marsh