Between deadly pig flu, government bailouts and pirates, talking about the recession seems almost anticlimactic – nevertheless I wanted to share something I learned from Dan Kennedy at the Super Conference.
Dan had a special session about Recession Rescue, which included a bunch of good info about thriving during this time (I’ll be sharing more in later posts). He had an interesting point I wanted to talk about today:
One of the main reasons why spending is down is because businesses have stopped asking for the sale.
Businesses all over have cut back their marketing and sales budgets because they think it doesn’t matter. “Why bother?” they say. “People aren’t buying anyway, so why bother trying to sell to them?”
Of course, as all good students of copywriting know, if you don’t ask for the sale, you’re not going to get the sale. So if you stop marketing and selling, people WILL stop buying. (Yes it’s a self-fulfilling prophecy.)
And especially now, you need to sell and market even harder because people are more cautious with their money, so if anything you should be stepping up your marketing strategies and efforts, not cutting back.
When business is slow, there’s no question it makes sense to cut back on expenses. But cutting back on things that directly relate to income (i.e. marketing and sales) is not a smart business move.
What are your thoughts? Have you noticed less selling in your life? What have you noticed in YOUR business? Leave me a comment and let me know what YOUR experiences are.
© Copyright 2009 Michele Pariza Wacek (Michele PW)