The number one thing you can do to succeed in your business is to start building your community. The world is changing so fast – technology gets outdated in an instant. The thing that will separate the winners and the losers in 2015 and beyond is the ability to build a community that matters. According to Peter Diamandis, in his book Bold: How to Go Big, Create Wealth and Impact the World, we now live in a world where communities can grow exponentially. Don’t believe me? Think about Air bnb and Uber as example. Uber is one of the largest personal transportation companies in the world, and they don’t even own any cars.
Take a minute, and think about what is possible for YOUR business. What would your business, life and the world be like if you could scale your business exponentially.
The key is community.
The trick is building your community right from the start. I know it can feel frustrating. I remember my first year in business. I worked and worked and made only $1200 in sales. But, then a funny thing started to happen. My community started to grow. People were sharing, engaging and most important – they were buying. Yay!
So, how to do you grow your community? Here are my 6 favorite ways for businesses in the Start Up and Implementation phases. Click here for a free download with 3 more suggestions for start ups PLUS my best recommendations of outreach methods for more mature businesses (in the Sustainable an Sellable stages).
- Blogging – Blogging is one of my favorite ways of building community. People are always looking for useful and relevant information. It is also a way for prospective community members to get to know you better. A tactic that I highly recommend for beginners is to write guest posts on other people’s blogs. That way you can be exposed to their audiences.
- Social Media – Actually, I am hesitant to recommend this because people tend to get stuck here. It is important to look at your social media efforts as a business tool rather than as a social tool. Pick one place where your audience hangs out and then spend your time there. Master that channel before moving on to anything else.
- Video Marketing – Not only do the search engines LOVE video, having video allows your audience to get to know, like and trust you. You Tube is an amazing way to add traffic to your site. The videos don’t have to be long.
- Networking – You need to be networking both online and offline. I know that some of you live in small towns. I get it. So do I. I had to start traveling over 2 hours to get to a bigger town. You might need to go to live events. If you want it bad enough – there is no substitute for getting out from behind your computer and making contacts.
- List Building – Contrary to popular belief, e-mail marketing is NOT dead. The thing is, you own your e-mail list. Anything you’ve built up on Facebook, or any other platform, can be taken away on a moment’s notice. It has happened to me.
- Newsletter – There are two schools of thought on this. Some people don’t think newsletters are relevant – I think they are important community builders. My newsletter which comes out every Sunday is one of my most opened e-mails each week.
So, there you have it, 6 ways to start building your community. Would you like 3 more – plus what you should be doing when you are more established? Get your free download here.
© Copyright 2015 Michele A Scism