The Water’s Over There!

By , Small Business Speaker, Writer & Commentator - Supporting Those Going it Alone

Solo-E Certified Solo Entrepreneur Expert

Robert Gerrish - Small Business Speaker, Writer & Commentator - Supporting Those Going it Alone

Hey, I love the pursuit of efficiency in business, but flexibility and consideration have a place too. Well, assuming we value our customers.

I adore hanging around in cafés. Each time my son says he’d prefer we don’t watch him play sport, my heart does a little somersault and Jane and I dash off in pursuit of the nearest barista. Deep joy.

Small retail businesses have always held a fascination for me, particularly when I can legitimately sit there and observe close up. Readers of our little book may recall an exercise comparing loved and unloved cafés and what distinguishes each.

Suffice to say, the ‘loved business’ is the one doing good business: staff are happier, the ambience is nicer, the food is hot, the customers are chilled and yes, the place feels loved.

On paper, having self-serve water is a smart idea. The business makes no money on tap water and it’s one less thing for the wait-staff to worry about. It’s a no-brainer and I generally endorse it wholeheartedly.

A business that cares about its customers would surely do well to show some flexibility and grab the opportunity to over-deliver.

But what happens when business is a little sluggish and staff are standing around? What should happen then?

In such instances, a business that cares about its customers would surely do well to show some flexibility and grab the opportunity to over-deliver.

“I’d normally point you over there, but we’re quiet, let me get it for you.”

Instead, what I often witness is a situation more akin to, “The water is right where I’m headed, but as I don’t really care that much about you, I’m going to stay over there and do nothing, while you get up from your comfortable seat, follow me over and then walk back again. And good luck carrying three glasses, by the way.’

Does your small business stick rigidly to a self-serve model, when surprise-serve may just be a better option?

Pick Robert’s brain in his new course, Work your way – The complete guide to going it alone in business!

Robert Gerrish is the founder of Flying Solo (based in Australia) and host of the Flying Solo Podcast. Alongside his role as Head Honcho, he presents at conferences & events and bangs on to the media about all things micro. Along with Sam Leader and Peter Crocker, he's the co-author of Flying Solo - How to go it alone in business.

In 2017 Robert distilled his 20+ years of experience as a Solo Entrepreneur into a truly comprehensive - and easily digestible - program: Work your way - The complete guide to going it alone in business.

© Copyright 2017 Robert Gerrish

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