The “Mega” Calendar and His Not-So-Little Buddy

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

In preparing my marketing plan, there are two things I absolutely, positively can’t live without: a large 2×3′ year-at-a-glance write on wall calendar and a 22×17″ month-at-a-glance desk calendar.

I purchase both from Staples for a total of around $30 and use them together to plan out my year, month, week and day.

The wall calendar is full of “colored yard sale sticky circles” (yep. . .it’s a technical term!) designating planned vacations (note the plural), conferences/workshops, my group programs, holidays, etc. – a different color for each so I can see “at a glance” what I’ll be doing.

Once those are in place (and also on my desk calendar), I plot out the monthly, weekly and daily activities a month at a time, except for product launches which typically span more than one month on my desk calendar.

You’d be amazed at how this helps to chunk things down so it becomes manageable.

You can get your calendars and “colored yard sale sticky circles” here.

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2008 Sandra P. Martini
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