3 Tips on How to Plan Your Content for the Year

By , The Results Lady, Social Media and Online Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

If you’ve been reading my blogs for awhile, you’ve probably already heard me talk about how important it is to deliver consistent content. Whether you decide on a weekly, biweekly, or monthly schedule, it is important that your readers know what to expect from you and that you deliver predictably. A great way to ensure this happens for you in 2014 is to take some time and plan your content for the year.

This may seem more challenging than it actually is so let’s break down 3 things you can use to help you work out your content.

Your existing product funnel

This is a fabulous place to start when you’re writing content. You want to be sure that you’re constantly touching back to your existing products throughout the year. This is also especially important if you plan to run any promotions or relaunches of these products. One mistake many entrepreneurs make is to only communicate with their lists when they have something to sell. There are few things that can turn off a loyal list like this so it’s important that you are talking about your product topics (without the hard sell) on a regular basis. That way, you have more flexibility if you do decide to do some promotions or more sales-focused content during the year.

Take a look at how many products you have and spread them out throughout the year. For instance, you could choose to do one primary focus per month or one per quarter depending on how many products you have to work with. You probably won’t write just on that one thing for the month/quarter of course, but you should be able to create content for the product a few times and perhaps work it in as calls to actions in a few other spots.

Use your planned launches

In addition to existing products, use any planned launches that you have coming up to help you plan your content. It can be very easy to get caught up in the overload of a launch and stop sending out content but pre-launch is often critical for content. You don’t want to stop sending your list stuff and then slam them with a bunch of sales emails. So, plan ahead and use the pre-launch period as a way to warm them up to what you’re going to debut. It’s a great way to create more content and also improve conversions since you’re preparing your list for what’s coming.

Think about upcoming holidays

This may seem obvious, but you can also think outside the box for what you consider a holiday. You can definitely use themes for normal holidays to help you generate content but what about Cherry Pie Day (February 20th) or Popcorn Lovers Day (March 14th)?

These totally random “holidays” may provide a great tie in to what you do. Sometimes the best content comes from some place you least expect! Plus, it can be refreshing to have a new take on your content. It can force you to think about your content in a way you haven’t before and the results can be interesting for both you and your readers.

So, today your challenge is to spend some time planning your content for 2014. Be as specific as you want to be!

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2014 Michele A Scism

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