Too Fast or Too Slow: Why the Speed You’re Moving in Your Business May Be Hurting You

By , Love-Based Biz Strategist and Copywriter

Solo-E Certified Solo Entrepreneur Expert

Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Years ago, I was at an event where the speaker was talking about keys to growing a successful business. And one of those keys was speed.

He said if you want a successful business, you need to move fast to capitalize on the money-making opportunities coming at you. According to him, the vast majority of entrepreneurs are moving far too slowly. Only a few err on the side of moving too fast, which turns into recklessness.

This really stuck with me over the years, and it made me feel like I never moved fast enough for business success. (Can you say “another way to beat myself up?”)

But, recently, I’ve changed my view around this whole notion of speed in your business. I feel like not only is recklessness a far more common problem than what that speaker thought, I also think in many cases people are doing both — moving too quickly in some areas in their business and too slowly in others. And when either of those happens, your business suffers.

So, what does it look like when entrepreneurs move too slowly? It looks like they’re “getting ready to get ready” — i.e. they’re waiting to get their first client until they get “one more certification” or they “get their website up” or maybe they’re waiting to publish their book until they do one more edit (but they’ve been talking about doing that one more edit for three years now). Or they’re procrastinating on a project or just never finding time to work on it and keep adding it to to-do lists even though it’s never getting done (and probably feeling a great deal or guilt and “I really should work on that” every time they see it).

So, what does it look like when entrepreneurs are moving too quickly or being reckless in their business? They’re the ones who decide they absolutely MUST do a launch next week because they need the cash flow — never mind they just did a launch last month or they haven’t thought through the message or the positioning of the product they want to launch. Or maybe they finally finish their book after five years and rush to now launch it without thinking the launch through because they want it out in the world so badly. Or maybe they’re desperate for help and hire the first person who expresses interest in helping them, and it ends up being a nightmare hire.

I think for all of us there is a project (or a few) we never got off the ground for whatever reason (some variation of the “getting ready to get ready” or procrastination). And I think for all of us, there are things we just throw out there without thinking through. And I think this recklessness is even more prevalent when we’re feeling stretched (or even desperate) for money — we may react by spinning around trying to make something, anything, happen, even if what ends up happening isn’t terribly great for us in the long-term.

Now, if you recognize yourself in either (or both) extremes, there IS a more effective way to handle it.

Slow down. Pause. Breathe. Tap into God/Source/Divine/Universe (if you’re comfortable with that). And feel into what the next best step should be.

If it’s a project that’s stalled — feel into why it’s stalled. Is the timing not right? Is this project not yours to do? (Maybe it belongs to a team member or some other entrepreneur out there and you’re standing in the way of them birthing it into the world.) Are you missing some information? Is this Resistance? Or maybe there’s something else going on?

If it’s a launch or a marketing strategy or a hire or a project you feel like needs to have happened yesterday, feel into it. Are you REALLY supposed to do this so quickly? Or is there something else you’re supposed to be doing right now? Or do you need to just slow down and trust all will be well and you don’t have to turn into a crazy person?

For myself, I’m finding this idea of slowing down to breathe and listen to what my next step should be, is making a huge difference. Yes, on one hand I’m moving slower. But am I? More things are actually getting accomplished and crossed off my to-do list.

So, it really IS a case of moving slower to move faster.

If you’ve tried this in your business, I’d love to hear more. Or if you feel like you were moving either too fast or too slow and was able to right the ship, I’d love to hear what you did.

Until next time.

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels. Grab your FREE Love-Based Biz Kit

© Copyright 2016 Michele Pariza Wacek (Michele PW)
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