On a recent Q&A call I did, one person asked a question that I know can benefit others as well. He asked,
‘With so many online tech options out there, it can be overwhelming knowing which one is best. What was your strategy for getting the whole package together: opt-in, squeeze pages, webinars, etc.’
That’s a great question and I’m happy to address that for you. The thing that I usually do is, first of all, I keep my eyes open for what other people are using that I might like for my own business. Many programs come with a free trial so you can test them out.
I also ask for recommendations. Even if you get a free trial, it’s reassuring to know that someone else has already tested it out and likes it.
So let me share some of the main tools I use that make running my business a lot easier.
1. There’s a wonderful resource I use to create landing pages (also known as opt-in pages or squeeze pages). The main purpose of these pages is to build your list. You offer a valuable giveaway in exchange for their name and email address.
The tool that I use for that, it is actually a WordPress theme called Optimize Press . It’s what allows you to instantly create amazing (and high converting) landing pages and sales pages. The creators have already put together the templates for you so you can just choose one you like, customize it and boom. Instant page with no coding!
If you’re worried because you have a WordPress site and you’re afraid Optimize Press will mess up your theme, not to worry. What you do is install it on a sub-domain of your WordPress site so it doesn’t affect the rest of your website. If you have a different theme, it won’t affect it at all. They have easy tutorials that explain how to do everything – even I could figure it out:)
2. Another tool you need is something to create and manage your list. This system is called an autoresponder and it allows you to do a number of important things.
First, an autoresponder lets you create a form on your website where people enter their name and email address in exchange for your giveaway. Once they do, they’re automatically put on your mailing list so you can continue to follow up with them.
You can pre-program follow up email messages to send to people once they opt in to your list. So for instance, as soon as someone opts in to your list, they get a welcome message, maybe a day later they get a different message, and a fe days later another message, etc. You put the messages in once, and then it’s completely automated. You can also create one time broadcast messages to announce special events, promotions, new blog posts, etc.
The autoresponder system that I use is called Aweber. It’s the industry leader in email autoresponder systems, is easy to use, and reliable.
3. In terms of the tele-seminar service , it really depends on what your needs are. I used to use Go To Webinar but don’t use it anymore. First of all, it’s really expensive. Second, it doesn’t allow you to easily and automatically record the event. The one thing I really do like about it is it allows you to showyour screen. So it is great for training and it is great if you are going to do a presentation where you want to show things on your screen.
But if you are just doing a tele-seminar or a webinar with slides, the tool I use and recommend is Instant Tele-seminar . It’s easy to use and as soon as the call is over I have an instant replay without having to do anything at all. It’s affordable, and I like how it allows me to customize the event settings and brand my event.
4. Online coaching tool – There is one tool that I use with all my programs and I love it because it makes it so easy for me and my clients. It’s an online coaching tool called Jigsaw Box.
JigsawBox is an innovative way to package up your expertise and sell more than your 1:1 time. It allows you to take your business online, to reach out to clients all around the world, and to reach many, many more people than you’ve been able to help before.
I’ve created 5 group coaching programs with Jigsaw Box, resulting in hundreds of new clients. I can drip the content on participants or deliver it all at once, and clients love the convenience of having everything in one easy to access place.
I also use Jigsaw Box with my private coaching clients. If a client needs a training on a specific topic, I just drag and drop that module into their coaching package. Done! I can also share documents, upload videos, and even coach my clients online with a few easy clicks.
I hope you find this helpful!
© Copyright 2013 Cindy Schulson