3 Tried-and-True Tips For Solo Entrepreneurs

By , The Solo-CEO: Content Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

“What is your best piece of advice for future entrepreneurs?” Broadview Networks asked me this question when they informed me that Solo-E is being nominated as a Best Blog for Entrepreneurs 2013. (The final selections won’t be available until December 20th, so you might want to bookmark the link as a resource to visit later.)

Of course I couldn’t pick just one piece of advice! I think if you look at just about any successful solo business owner, they would agree that these three tips are an essential part of their success.

    1. Make sure you are doing something you love, not just something Uncle Joe said was the next big thing. Passion is a key component to business success…it gets you through those dark days when your website crashes or your hard drive goes kaput. Entrepreneurs from Hewlett and Packard to Jobs to Bezos quit work or dropped out of school and started businesses in their garages on a shoestring because they were passionate about what they wanted to create. And in order to sell what YOU have to offer, you need to believe strongly in yourself and your ability to deliver what customers want from your product or service. It’s hard to write a compelling sales letter for something you don’t really care about!
    2. Learn from the Experts, so you don’t have to reinvent the wheel – but don’t just copy what they do, make it uniquely your own. Sure, you can stumble and fumble your way to success without help…eventually. But why waste that time when you can become successful much faster by learning from other solo entrepreneurs? That said – beware those selling blue-prints, step-by-step formulas or any other one-size-fits-all program. Blindly reproducing someone else’s business model ain’t gonna cut it. Cherry-pick the pieces that fit you, even from multiple sources, and tweak them some more to make them fit you, your strengths and your personality.
    3. Don’t go it alone. Join a peer or mastermind group, and hire contractors to do the work of the business that aren’t your forte. The former can support you while at the same time challenging your beliefs and showing you your blind spots. The latter frees you up to do the important work that no one else can do – creating and marketing your products and services – and gets the behind-the-scenes work done more efficiently and inexpensively. Think you can’t afford it? Unless you want to keep working 60-hr weeks, you can’t afford to NOT get help!

Follow these tips and watch your business soar!

Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of servitude employment. After her initial shock at being unemployed, she vowed to “never work for an idiot again!” and decided to be her own boss (and try to live up to that vow!) She launched Solo-E.com in 2003 to provide a quality selection of online resources for building a Solo Entrepreneur business, from hand-picked, proven, truly Expert coaches, consultants, trainers and implementers - mentors she personally trusts.

© Copyright 2013 Terri Zwierzynski
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