I want to share with you how to use your community to make more money in your business.
1. We can use social media to build relationships with our community. We can offer them free training and free reports in exchange for their email address so that we can build an email marketing list. This is done through the use of an opt-in box, which we have not covered in this report, but is a vital key to online marketing success.
We can then start to market to them. Maybe we offer them a free strategy session to discuss our products or services, a free demo of our product or a preview call to explain the benefits of working with us. All of these end with an invitation to purchase our product or service.
2. As the leader of the community you become the gate keeper to the community. There are other people that might be great joint venture partners for you and would like to promote their products and services to your audience in exchange for a flat fee or commission on sales.
3. You could host exclusive events for the members of your community – meet ups or 1 day seminars or virtual trainings and these would all end with invitations to work with you further.
4. If you have a retail store you could offer exclusive discounts or gifts to get them to come into your store.
At this point the possibilities are only limited by your imagination. What could you do to get your community to interact with you? Then they become more than just community members, they become raving fans and want to share you even more than before.
What do you offer to your community? If you want to learn more about building a community with social media, you can read my report on cashing in on your social media expertise.© Copyright 2012 Michele A Scism