Video Podcast: Profitable Tweaks

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

In this episode I talk about how to improve results in your business by making small tweaks. For example, you may want to split test the subject lines of your emails to see if it makes a difference in the open rate.

But “tweaking” must be done deliberately:

1. Decide what to test – & test one thing at a time
2. Measure it – length of run – make sure it is a valid test
3. It is unique to all – you have to test what works for YOU with YOUR audience.

Follow the tips I give in this video to make your business more profitable – even small tweaks can make a big difference.

[youtube id=”Z76gyDAORHg”]



Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2016 Michele A Scism
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