What the Packers’ Losing Season Teaches You About Winning In Your Business

By , Love-Based Biz Strategist and Copywriter

Solo-E Certified Solo Entrepreneur Expert

Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

For those of you who don’t watch professional football, let me give you a (very) brief synopsis so you have some context. (Trust me, this will be worth it.)

Brett Favre, who was the quarterback for the Packers and is considered one of the top quarterbacks ever to play the game, retired last spring, then decided to unretire last summer. The Packers sent him, well packing, to the New York Jets because they wanted to give their new, young quarterback Aaron Rodgers a chance.

Since then, the Jets (who were dreadful last season) have a winning record and are probably headed to the playoffs whereas the Packers are 5-9 (when last year they were 13-3 and almost made it to the Superbowl) and headed nowhere.

Now, before I go any further, I want to preface this as I’m a Packer fan, an Aaron Rodgers fan and a Brett Favre fan, so this is not an article about whether or not the Packers should have done what they did. Rather, this is an article about what (I think) happened and how you can use this lesson to be more powerful in your business.

So, what DID happen? I mean, while the quarterback is an important position, it’s still just one guy on a team (and football is a team sport). He’s not even on the field half the time. Is the quarterback really responsible for a team winning or losing?

And, for that matter, is Rodgers really that much worse than Favre?

I’ll answer the last question first. Actually, Rodgers has a higher quarterback rating than Favre this season. So at least in terms of being able to throw the ball, Rodgers and Favre are on par.

But what Favre brings to the table that Rodgers doesn’t (at least right now) is the legacy of what he has accomplished.

Here’s what I think happened. When Favre went to the Jets, the Jets suddenly got this boost of confidence they didn’t have before. Now they had a Hall of Fame quarterback on their team. Oh my gosh! This means they might actually win!

At the same time, the Packers lost that shot of confidence. I know Packers publicly stood behind Rodgers, and he’s done a great job, especially when you consider it’s his first season. But regardless, he doesn’t have the track record that Favre has. It’s not Rodgers fault, how on earth could he bring that same confidence to his first season? Favre didn’t have it either in his first season, in fact the Falcons traded Favre early in his career.

Now, a shot of confidence doesn’t sound like much, but the Packers have lost almost all of their games by less than 4 points, and usually lost it in the last couple of minutes in the game.

Okay, so how does any of this pertain to you or your business?

One of the traits I’ve noticed in my associates and colleagues is what happens after they break the 7-figure mark in their business. Something changes. There’s an air of confidence in them that I don’t want to say was lacking before, but it’s even more pronounced. Now, they know they can do it. Why? Because they HAVE done it. And all of a sudden it’s easier and faster to double, triple that and more.

The more confident they are that they can make that kind of money, the more effortless it is for them to actually do it.

To take it one step further, because they believe deep down inside they can easily make 7 figures, they DO make 7 figures. Much like the Jets now believing they can win with Favre whereas they weren’t nearly so sure without him, entrepreneurs who believe they will make that kind of money actually do.

So, what can YOU do to start feeling that confidence about building a successful business? And knowing, deep down inside, you will break six or seven figures? The faster you can start feeling that, the faster you’ll start experiencing it.

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels. Grab your FREE Love-Based Biz Kit

© Copyright 2008 Michele Pariza Wacek (Michele PW)
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