Providing stellar client service is not just for special occasions, holidays, during times when you’re launching a new product or implementing a new promotion. It is what must be accomplished on a daily basis in order to WOW your clients.
In a previous post entitled: 5 Strategies to Ensure a Big Win As a Business Owner, the 5 strategies that I defined were:
1. Get organized.
2. Talk to your clients.
3. Put systems into place.
4. Tap your network.
5. Review your social media-marketing plan.
So how do you wow your clients? The key is to change your perspective. Try to see your client service offerings from your client’s eyes.
In other words, see your clients as the company and yourself as the client. Learn from their input (strategy #2 from 5 Strategies to Insure a Big Win A Business Owner).
Did you know that the more complex your processes and
practices are, the greater the opportunity to gain a competitive advantage in your marketplace – if you simplify those processes and practices.
Remember the first business to simply their client service process by offering simplified but stellar client services is normally the one that gains tremendous advantage in the marketplace (strategy #3 from 5 Strategies to Insure a Big Win A Business Owner).
Although social media often falls into the “marketing” bucket, it is also vital to providing excellent client service.
When executed properly, client service offered through social media can turn ‘brand’ fans into buyers and establish an ongoing relationship that leads to additional sales and unbeatable word of mouth exposure (strategy #5 from 5 Strategies to Insure a Big Win A Business Owner).
Ultimately, you must incorporate the WOW Factor in your current client relationship and marketing plan.
Consider spending some of the money that you would normally spend on traditional advertising to strengthen your client relationships and to create those WOW moments.
I guarantee you, if you WOW them correctly – you’ll have many satisfied clients for years to come.
If we take a look at the 80/20 rule (where 80% of your business comes from 20% of your clients); then it makes more sense to market to that 20%, by creatively wowing them along the way.
The WOW Factor will keep your existing clients and it could lead to introduction to the individuals they associate with (cha, ching!).
As a game-changing, high-achieving woman, isn’t it time that you schedule some time for creating your WOW Factor.
© Copyright 2014 Laureen Wishom