"I’m starting my own business. I don’t have any money — I need income right away. Can you help me?"
This scenario is all too common, and a bit sad. There are all sorts of get-rich-quick schemes out there that lull us into thinking it is possible to make ridiculous amounts of money right away, with miniscule investment, working just a few hours a day.
It just ain’t so.
Terri’s theory of business startups: You can start a business with no money investment, and get to profitability in a matter of years. Or you can start a business with a reasonable investment, and get to profitability in a matter of months.
In other words, you can choose to leverage your time into money. Or you can choose to leverage your money into time. Neither is right or wrong…it’s a choice. Both can result in a healthy, sustainable business.
What is curious, though, is those that start with both a reasonable investment (money), and a willingness to work their butts off (time), and it still takes years to get to profitability. Huh? <disclaimer: I fall into this category and am just now figuring it out!>
Here’s where I think we go wrong. Being naturally conservative, we want to have enough money to make it to profitability. And so we ration out the funds, and coming from a generation of do-it-yourself-er’s, we scramble trying to learn and do everything ourselves. This of course slows us down, not just because we are trying to perform tasks that don’t come naturally to us (bookkeeping, for example), but also because being faced with a task you dislike is one of the most excellent excuses for procrastination. And suddenly we are leveraging neither our time nor our money.
So how do we get back on track? I can share my experience. When Solo-E finally hired three Virtual Assistants, I know my view on my work changed. I was suddenly free of details and repetitive work that had been dragging me down. I had more time to do my "genius work". I was having more fun, and getting more done! And the business started progressing more quickly.
In my experience one of the biggest impediments to getting help, especially virtual help, is not being able to see how it will work. Monica Ross, my virtual bookkeeper for the past 5 months, offers a wonderful free class to orient you to virtual bookkeeping, with no obligation (tell her I sent you!). Or, if you feel ready to jump right in, you could purchase 10 hours of a VA’s time. Experiment with working virtually, try on the working relationship, and see if it might work for you.
Go for it — you won’t regret it!
© Copyright 2006 Terri Zwierzynski