Earlier today I was speaking with a new client and she said that she “blogs on purpose“. At first that struck me as a funny way of saying it but then it made me start thinking – “”How many of us are actually blogging on purpose?”
What does “Blogging On Purpose” mean to you?
To me, as a strategic thinker, I do almost everything with a purpose in mind. Blogging is no exception to this rule. When I blog there is purpose in my topic, purpose in the length, purpose in the places I post it. There just seems to be purpose everywhere!
Purpose #1 – Blogging as a Visibility tool
Blogging is an excellent way for me to share my knowledge with you. Adding value to your life is a main component in what I consider to be my success in life. By sharing tips, suggestions and information about things I have learned in business along the way I can hopefully help you. In return, I get recognized as a leading authority in my field and can gain massive visibility. Not a bad return for my efforts.
Purpose #2 – Blogging as a List Building tool
If you are in business one of the most powerful marketing tools available to you is email marketing. I utilize my blog to share information as I mentioned above which I hope will entice my ideal clients and connections to join my email list.
I have an opt-in box on my blog page and I also go so far as to include the opt-in box at the end of some blog posts. I can entice people to join my list in other ways using my blog – holding contests, offering tele-classes and sometimes talking about my products and/or services.
Purpose #3 – Blogging as a SEO tool
So what does blogging have to do with SEO. Everything! First it is great for increasing traffic to your site. You can share your blog posts on social media sites like Twitter, LinkedIn and Facebook and when someone clicks to read it they are sent to your site to read it – that’s traffic.
Second, my SEO knowledgeable friends tell me that search engines want to see updated material on your site often. What is the easiest way to get new information on your site – blogging! Also since every blog has its own individual keywords, that would be an additional plus for search engine ranking.
Why randomly blog when you can take the time to do one thing, write a post, and get multiple benefits from it. That is what I call taking action!
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