Since the beginning of Decisive Minds, I have been preaching the idea of Blogging as a great way of building your business. You create valuable content, people read it and all is good, right? And, it used to be that blogging, by itself, was an amazing way to build your business. If you wrote it, you would find readers and those readers would become buyers. It just worked.
The problem with blogging on its own
Over the past year or so, we’ve been noticing that blogging on its own has become less effective. This is because blogging is about audience. At the most, you have two way communication – you write a post and people comment. People comment and you respond.
Audience becomes Community
The Internet is becoming less and less about Audience and more and more about community. In addition to providing excellent content to your AUDIENCE – you need to provide a way for your audience to learn from each other. Your ultimate goal is to have your group take on a life of its own – where people get tremendous value from each other – not just from what you are posting.
I am seeing this at work in my private coaching and event Facebook groups. The members of these groups get information from me – but more importantly – they are a community. They help each other (more than I can ever help them). Because there is support available, my coaching clients spend time on my web site, on my facebook group. They become close to the other group members and are more likely to renew their membership because it is about more than just me.
Does this mean you should stop blogging?
No. Blogging is still an important way to establish your expertise and it is still great for web traffic. Every time I’ve taken part in the Ultimate Blog Challenge my web traffic has grown. The key is, find ways of creating a 2 way conversation. How can you get your readers to help each other. Talk about your blog posts on your other social media outlets – get the conversation brewing. Instead of letting your community members float around on their own – start treading water and swimming in the same direction. You’ll be amazed at what you’ll end up creating together.© Copyright 2014 Michele A Scism