Is Blogging Dead?

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Since the beginning of Decisive Minds, I have been preaching the idea of Blogging as a great way of building your business. You create valuable content, people read it and all is good, right? And, it used to be that blogging, by itself, was an amazing way to build your business. If you wrote it, you would find readers and those readers would become buyers. It just worked.

The problem with blogging on its own

Over the past year or so, we’ve been noticing that blogging on its own has become less effective. This is because blogging is about audience. At the most, you have two way communication – you write a post and people comment. People comment and you respond.

Audience becomes Community

The Internet is becoming less and less about Audience and more and more about community. In addition to providing excellent content to your AUDIENCE – you need to provide a way for your audience to learn from each other. Your ultimate goal is to have your group take on a life of its own – where people get tremendous value from each other – not just from what you are posting.


I am seeing this at work in my private coaching and event Facebook groups. The members of these groups get information from me – but more importantly – they are a community. They help each other (more than I can ever help them). Because there is support available, my coaching clients spend time on my web site, on my facebook group. They become close to the other group members and are more likely to renew their membership because it is about more than just me.

Does this mean you should stop blogging?

No. Blogging is still an important way to establish your expertise and it is still great for web traffic. Every time I’ve taken part in the Ultimate Blog Challenge my web traffic has grown. The key is, find ways of creating a 2 way conversation. How can you get your readers to help each other. Talk about your blog posts on your other social media outlets – get the conversation brewing. Instead of letting your community members float around on their own – start treading water and swimming in the same direction. You’ll be amazed at what you’ll end up creating together.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2014 Michele A Scism
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