There’s a saying in the fiction writing world, that goes something like this (and unfortunately I don’t know who first said it).
Your first paragraph is what gets people to buy that book. Your last paragraph is what gets people to buy your next book.
In other words, people are willing to give you one shot based on how you start your book — but they may not be willing to give you a second one if you didn’t satisfy them.
This week I’m starting to explore what else people are buying (starting with my Monday Morning Musings and Life, Biz and the Pursuit of Happiness). And even if you don’t have a traditional business but you’re still interested in selling books, this definitely applies to you.
When people buy books, what they’re looking for is some combination of information, entertainment and experience, depending on the type of book they pick up (i.e. fiction or nonfiction). It’s up to YOU as the writer to understand what your readers are looking for and to deliver it. The more successfully you do that, the more books you’ll sell.
(Sounds pretty easy and basic, doesn’t it?)
I would also say even if you’re writing a nonfiction book, providing entertainment and creating an experience for your readers is still important (just like sharing a bit of information in a fiction book). The more you can bring all three of those to life, the more satisfying your book will be to read.
And, of course, that means folks are more likely to not only buy and read more of your books but tell their friends about you too.
For myself, I’m exploring how to do this not only in my follow up Love-Based Copywriting book, but also in my own fiction as I prepare to dip my toe back into novel writing this year. (Plus finally publish the two novels that are done and sitting here, impatiently waiting to be published and getting a little annoyed that they aren’t.)
So what about you? If you are in the process of writing a book or thinking about writing a book, I would love to challenge you to ponder creative ways you can add information, entertainment and experience to your book. Bonus points if you can make it a fun exercise too.
Would love to hear your thoughts.
Until next time.
© Copyright 2015 Michele Pariza Wacek (Michele PW)