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Michele Pariza Wacek (Michele PW)
Love-Based Biz Strategist and Copywriter

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Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter. She quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company.

Two years later, her vision turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing: Ali Brown, Lisa Sasevich, Brian Tracy, John Assaraf, Bernadette Doyle, Alex Mandossian, Kendall SummerHawk, Alexis Martin Neely.

In addition, Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels. She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her southern squirrel hunter Cassie.

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Blog Posts by Michele Pariza Wacek (Michele PW)

Flip It! What Mistakes do Entrepreneurs Make When Starting a Business? (Video)
Love-Based Money with Michele PW: Adam Urbanski – Episode 37
Love-Based Money with Michele PW: Calvin Correli – Episode 36
Flip It! How Do You Know If You Should Quit? [Video]
Love-Based Money with Michele PW: Luci McMonagle – Episode #35
Flip It! Does Everyone REALLY Have a Special Gift? [Video]
Love-Based Money with Michele PW: Julie Ann Turner – Episode #34
Flip It! Where is the Magic Website Traffic Bullet? [Video]
Love-Based Money with Michele PW: Raven Blair Glover – Episode #33
[Video] Flip It! Should I Offer a Guarantee on My Products or Services?
Episode #32 – Kamila Gornia on Love-Based Money with Michele PW
[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?
Episode #31 -Alexandra Harbushka on Love-Based Money with Michele PW
[Video] Flip It! Who’s Responsible? The Coach or the Client?
Episode #30 – Joanna Lindenbaum on Love-Based Money with Michele PW
[Video] Flip It! Are You Using the Wrong Marketing Strategy?
Episode #29 – Laura West on Love-Based Money with Michele PW
[Video] Flip It! Does Law of Attraction Actually Work?
Episode #28 – Michael Neeley on Love-Based Money with Michele PW
[Video] Flip It! What Do I Do if I Hate Marketing?
Episode #27 – Lisa Robbin Young on Love-Based Money with Michele PW
[Video] The Story Behind the Story: “Love-Based Online Marketing” book
[Video] Flip It! Do You Need to be Living Your Purpose?
Episode #26 – Alicia Forest on Love-Based Money with Michele PW
[Video] The Story Behind the Story — “Love-Based Copywriting System” Book
Flip It! Should You Fake It Until You Make It?
Episode #25 – Jenny Fenig on Love-Based Money with Michele PW
[Video] The Story Behind the Story — “Love-Based Copywriting Method”
Flip It! Is Growing a Business to 6- or 7-Figures the Only Way to Go?
Episode #24 – Penelope Jane Smith on Love-Based Money with Michele PW
Episode #23 – Samantha Bennett on Love-Based Money with Michele PW
Flip It! Are Product Launches All That and a Bag of Chips?
Flip It! Does Money Love Speed?
Episode #22 – Therese Skelly on Love-Based Money with Michele PW
Episode #21 – Love-Based Money with Michele PW: Dealing with Mean People
Episode #20 – Kendall SummerHawk on Love-Based Money with Michele PW
Flip It! Should You Go Big or Go Home?
Episode #19 – Christine Arylo on Love-Based Money with Michele PW
Episode #18 – Pamela Bruner on Love-Based Money with Michele PW
Episode #17 – Kendra E. Thornbury on Love-Based Money with Michele PW
Episode #16 – Amy Ahlers on Love-Based Money with Michele PW
Episode #15 – Kate Beeders on Love-Based Money with Michele PW
Episode #14 – Jeffery Van Dyk on Love-Based Money with Michele PW
Flip It! Is Email Marketing Dead?
Episode #13 – Anastasia Netri on Love-Based Money with Michele PW
Episode #12 – Ali Shanti on Love-Based Money with Michele PW
Flip It: Can Flipping Your Perspective Get You Everything You Want?
Episode #11 – Mellissa Seaman on Love-Based Money with Michele PW
Episode #10 – Suzy Prudden on Love-Based Money with Michele PW
Episode #9 – Elizabeth Purvis on Love-Based Money with Michele PW
Episode #8 – Eva Gregory on Love-Based Money with Michele PW
Episode #7 – Jeanna Gabellini on Love-Based Money with Michele PW
Episode #6 – Cory Michelle Johnson on Love-Based Money with Michele PW
Episode #5 – Pamelah Landers on Love-Based Money with Michele PW
Episode #4 – Morgana Rae on Love-Based Money with Michele PW
Why Good Self-Care Equals Good Business
Episode #3 – Emerald Peaceful GreenForest on Love-Based Money with Michele PW
Fall in Love with Your Business – and Make More Money!
Episode #2 – Melinda Cohan on Love-Based Money with Michele PW
Episode #1 – Welcome to Love-Based Money with Michele PW – The Origins of Love-Based Money
[Video] The Inside Scoop on “How to Start a Business You Love AND That Loves You Back”
What Does “Love-Based Money” Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?)
Why Your New Year’s Resolutions Have Already Failed You (and What You Can Do to Turn It Around)
Position Yourself for the WIN: A New Way to Set Goals
A Powerful Ritual to End 2016 and Start 2017
What’s The Difference Between Being Love-Based and Fear-Based?
What Does It Mean To Have a Love-Based Business?
As a Love-Based Business Owner, What’s the Best Way to Handle Refund Requests?
What My Novel “Mirror Image” Can Teach You About Biz
Are You a Creative Entrepreneur Who Has No Time To Be Creative?
Too Fast or Too Slow: Why the Speed You’re Moving in Your Business May Be Hurting You
Why Some Criticism Hurts More Than Others
Case Study: Does Love-Based Online Marketing Really Work?
3 Keys to Love-Based Online Marketing
Do You Need to Pause in Your Business?
Is Your Business Model Keeping You Financially Stuck?
Have a Wild Love Affair With Your Business
Do You Trust Your Business?
Why I Haven’t Done Any Planning for 2016 Yet
Want to Read the First Chapter of “The Stolen Twin”?
Why It Took Me 10 Years to Publish My First Novel
Are You Putting Your Dreams On Hold?
Why the Road To Perfection May Run Through Imperfection (A True Story)
Want to Transform the World? Or Maybe Even Start a Movement? Here Is Your First Step
Have You Set Up Your Week For Success?
A Little Secret About Sabotage (Learned From “Cutthroat Kitchen”)
One of The Best Ways To Increase the Flow of Abundance
Mean People — How To Deal With the Truly Nasty, Hateful Things People Say
Confessions From an Entrepreneur – The “Truth” About Taking Unplanned, Unexpected Time Off
How Creative Are You?
Avoiding Having a Difficult Conversation? 3 Reasons Why You’re Only Hurting Yourself & Your Biz
Life, Biz and the Pursuit of Happiness – Will the Real Illusion Please Stand Up?
The Illusion
Life, Biz and the Pursuit of Happiness – Enough Already! Can’t We Just Be Healed?
Life, Biz and the Pursuit of Happiness — Hard Truths
The Problem With Creating New Habits
Creativity Jolt – Inspiration in the Unexpected
Learning From Failure
Playing Even When Life Happens
Creativity Jolt – Ditch the Booze
Launching, Launching, Launching
The Writing Life — Take the Pressure Off and Just Create
Are You Building a List or a Community?
The Writing Life – What Writer’s Block May Be Telling You
One Powerful (And Overlooked) Way to Create Community
The Writing Life – What Are Your Readers Really Buying?
Creativity Jolt – Talk to Your “Board of Directors”
Life, Biz and the Pursuit of Happiness – Your Biggest Strengths Are Your Biggest Weaknesses
How Can You Make Your Offerings Stand Out?
The Writing Life – Can a Broken Writing Plan Lead to Success?
Life, Biz and the Pursuit of Happiness – Wait, What Happened to My 2015 Goals?
Resolutions, Goals, Plans, Oh My!
Does Your 2015 Theme Pass This Test?
Life, Biz and the Pursuit of Happiness – My Big, Scary, 2015 Theme
The Writing Life — New Year, New You
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