Article Repurposing

Create Engagagement By Being Where Your Audience Is

By , Business Growth & Marketing Expert
Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

Every piece of content you create (a.k.a. “article”) can be repurposed into each of the above. And each time you reformat/repurpose the information, you’re going to reach more and more of your ideal audience.

Cool, huh?

Let’s walk through it (I’m going from left to right on the chart, but you can do in whatever order you wish and you can leave some items out if you prefer:

  1. Write 400-500 word article (remember, you could start with an audio if you prefer)
  2. Put your article in your newsletter or send a solo email to your subscribers
  3. Post the article on (“EA” in picture)
  4. Group several articles on a similar topic and publish them on both Kindle and as a downloadable ebook on your website
  5. Post the article on your blog
  6. Join a tweet ring with colleagues where you automatically pull their blog posts into your social media and they do the same for you using a free service like This will ensure that every blog post reaches not only your community, but everyone in your tweet ring’s community
  7. Link to your blog on your social media platforms: Facebook, Linked In, Google+
  8. Enable Twitterfeed to post old blog posts on your social media as a way to give your blog archives some new life
  9. Open up PowerPoint (or your software of choice) and create some slides from your article content — works great with bulleted-style content
  10. Post those slides on social media and YouTube
  11. Record your article as an audio with and post to iTunes as a podcast (also using
  12. Post your audio recording on other podcast directories
  13. Using your slide and/or audio content, create a webcast training as a list builder
  14. Break your article up into shorter tips and post on social media (like my #SmarTini tips)
  15. Repost your article as a Facebook Note (this is NOT a post — it’s under “Notes” in your FB account, both personal and biz pages)

Are there more things you can do? Absolutely, but this gives you a great start and, once you do the basics, you can delegate or automate the rest.

Repurposing Articles

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2013 Sandra P. Martini

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