I was reading a blog post about social media and saw a comment that grabbed my attention, “I decided to give up on social media because the road blocks were too enormous.” I started to wonder what road blocks? Thinking back to when I started I think there are 3 possible road blocks.
Road Block #1 – Where to get started
I think that it is a safe bet to say that most people just have no clue were to get started when it comes to social media. This sounds scarier than it is – to avoid this road block you have to educate yourself. Did you know how to use your new Blackberry or IPhone the moment you got it? No – there was a learning curve and social media is no different. There are plenty of training programs. They simply require time and money.
Road Block #2 – Fear
Fear of doing the wrong thing! What if I name my Facebook fan page wrong or I don’t set up my LinkedIn profile correctly or I say the wrong thing or I set up the wrong circles in Google+? Trust me – anyone who is starting out in the world of social media marketing is asking themselves these questions. Again I say there is a learning curve but if you would like to avoid these fears completely you should think about hiring a social media professional to help you. You could hire them on a contract basis simply to get you started or talk to them about an extended contract where they can actually help you implement your strategy.
Road Block #3 – What now?
OK so you have figured out how to set up your social media profiles but now what do you do? What do you put on your fan page? How do you respond to that person who is asking a lot of questions about your services on Twitter? This is where a great social media strategy comes into play. If you are going to put out the effort to market your business on social media then you need to develop a strategy so you aren’t just WASTING your time. Your strategy should include at a minimum who and how you will connect with people, what content you will be providing and how are you going to get the word out about your business. If this sounds a little daunting or absolutely no fun at all then maybe you should really be thinking about hiring a social media professional to help you develop your strategy.© Copyright 2011 Michele A Scism