Do you ever fall into the trap of cookie cutter marketing or copying what others are doing?
If so, then you’ll want to read on. If you prefer to listen, I covered this subject in more detail on my recent Community Coaching Call. (If you want to be notified of future monthly calls, be sure to get on my list and you’ll be invited).
The problem is that when you’re using cookie cutter marketing, or copycat marketing, it’s not coming from within you. It’s marketing from the outside in – you look outside yourself for ideas and you implement them without thinking about how you fit into the equation.
That leads to marketing that not only feels very inauthentic, it typically doesn’t work. Because it’s not taking into account the most important part of your marketing – you!
That’s why I teach a different approach to marketing. I call it marketing from within. It’s marketing that starts from within you first. It leverages everything that you bring to the table – your experiences, strengths, passions and voice.
If you want to avoid cookie cutter marketing, you have to be crystal clear on your focus and your message. That way you know exactly who you’re talking to, what solution you offer them, what results you’ll help them achieve and why they should work with you.
If you’re aren’t clear about your focus and message, I can guarantee that you’ll blend into the woodwork. If you’re struggling with those things, be sure to listen to my free webinar training – How to Create a Magnetic Message that Attracts Your Favorite Clients and is True to Who You Are
Even with a clear focus and message, you still might fall into the trap of cookie cutter or copycat marketing. So how do you avoid it?
The #1 key to avoid cookie cutter marketing is this. Understand the strategy behind the tactics.
As a business owner, you have to be a student of marketing. Find people whose marketing style you like and observe what they do.
But be careful. If you’re on the outside looking in and see a marketing tactic that looks good that someone else is doing, you may be inclined to copy it.
But you can’t just see it from the outside without understanding the strategy behind it, and expect it to work. Nor can you copy it without tailoring it to your strengths and style. It just doesn’t work.
Let me give you an example. A client came to me because she had studied a launch of a program and copied the same approach and got zero enrollments. What went wrong? She didn’t really dig deep to understand the strategy behind the tactics.
It’s not just about taking action. It’s about taking targeted, strategic action that brings results. So we’ve come up with a very compelling strategy for her new program and launch. One that helps her stand out in a way that is completely authentic to her, and in which everything makes strategic sense. That’s how you get results!
Have you ever fallen victim to cookie cutter marketing? What lessons did you learn?
© Copyright 2014 Cindy Schulson