Have you ever considered the importance of color when it comes to branding?
In case you did not know, color plays a huge role in memory recall. Studies have shown that color stimulates all the senses and it conveys a message like no other communication method.
It is imperative that you choose the right colors for your brand. The colors you select should represent your personality, purpose and vision.
Below are the top 10 colors that are most used in choosing a brand color:
PURPLE: Creative types favor this color. It evokes sophistication, spirituality, mystery, and royalty.
PINK: The family of hot pinks typically conveys energy, fun, excitement and youthfulness. The dusty pinks appear more sentimental and the lighter pinks tend to be more romantic.
BLUE: This color is especially popular with financial institutions and corporations. The cool blues are perceived as trustworthy, secure and dependable.
Wearing a blue suit (men or women) in Corporate America, also suggest that you are secure, dependable and professional.
GREEN: The deeper greens are associated with wealth or prestige, while the light greens are considered more calming. In general, green signifies health, freshness and serenity.
BROWN: Certain shades of brown, like terracotta, can convey an upscale presence. Overall this color conveys simplicity, durability and stability.
YELLOW: In every society, yellow is associated with the sun. It communicates optimism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy.
Did you know that the eye sees bright yellows before any other color, making them great for point-of-purchase displays?
RED: Count on red to evoke a passionate response. Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly.
In Corporate America, wearing a red tie or a red blouse with black or navy denotes power.
ORANGE: Cheerful orange evokes exuberance, fun and vitality. Lighter shades of orange appeal to an upscale market whereby the peach tones work well with health care, restaurants and beauty salons.
WHITE: The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products. White denotes simplicity, cleanliness and purity.
BLACK: This coloris serious, bold, powerful and definitely classic. It creates drama and signifies sophistication. Black works well for expensive products, but can also make a product look heavy.
That’s that the skinny on colors – now, does your brand colors have swag?
If you need a strategic coach to help you create your personal brand or brand colors, you can take advantage of my VIP Strategic Planning Day.
Now remember, when it comes to the ‘how’ of personal branding, there are two approaches to humanize a brand. If you are not sure of the approaches – read my blog on Two Different Branding Strategies.
© Copyright 2014 Laureen Wishom