Does Your Brand Have Emotional Swag? – Part 2

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

In my previous blog, Does Your Brand Have Emotional Swag – Part 1, I focused on the importance of ensuring that your brand colors have emotional swag.

Now let’s look at what color means in the Human Resource world.  From a HR perspective, resumes are traditionally written in black, as it is the most widely accepted, safest and conservative approach.

Your resume can, however, make use of subtle additions of color throughout to help it stand out in a stack of identical black and white documents and then it can convey a specific emotion.

The key to using color on a resume is to keep the focus on your experiences, achievements and skills – rather than having the focus to be solely on the color.

Color on resumes is meant to assist the communication of the information, not detract or take away from its central importance.

Now let move from resume colors to clothing color.  According to 2,099 hiring managers and human resource professionals who participated in a recent survey, blue and black are the best colors to wear to a job interview, and orange is, by far, the worst.

These HR practitioners indicated that blue is one of the best colors to wear on a job interview because is exudes trust and confidence. Studies show that navy blue is the best color for an interview suit, because it inspires confidence. You are more likely to get the job when you wear navy blue to an interview than any other color.

The survey indicated that wearing gray communicates independence or isolation. This doesn’t have to be a bad thing, as long as you show that you’re confident. Since gray is somewhat of a lonely color, this may say to others that you’re very much an individual, who is self-sufficient and capable of thinking on your own.

Red conveys passion and power and is the best color to wear when you’re trying to persuade or impress someone; red is also linked to courage, excitement, and energy.

Green, Yellow, (two of Barbara Corcoran’s favorite colors) Orange and Purple communicate that you’re fun and you attract attention, but they don’t necessarily elicit the feeling of trust or commitment, which may not be the best message to send in a job interview. However, wearing these colors would work great for happy hour gatherings or other networking events.

So which colors should you wear to impress a prospective boss—and land the job? Well, blue still reigns supreme as the color choice to impress an employer (23%), and it’s associated with being a true team player. The second most popular color choice was black (15%), which denotes a sense of leadership and strength. While red symbolizes power – don’t forget that the worst color to wear during an interview is still orange.

Now remember, when it comes to the ‘how’ of personal branding, there are two approaches to humanize a brand.  If you are not sure of the approaches – read my blog on Two Different Branding Strategies.

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2014 Laureen Wishom
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