Branding From the Inside Out

By , Authentic Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Cindy Schulson - Authentic Marketing Expert

I hired a graphic artist to create a logo for a new program I’m launching and when she sent me the first draft I realized I had made a big mistake.

It’s for a program that’s all about standing out with your message and she had an image of a megaphone in the logo.

Now, if you know me at all, you know that I don’t believe in “shouting” your message but rather sharing your message. So clearly this kind of message in my branding wasn’t going to work for me.

It was my fault that she didn’t get it because while I had shared the colors, fonts, design, etc. that I wanted, I forgot to include the most important part.

The message behind my brand.

You see, all those design elements are important but they can’t stand alone. They’re here to express your message. And all the elements of your brand – the visual, written, spoken and implied – have to work together to create a cohesive understanding of what you’re all about.

So here’s what I shared with her…

“My brand is all about “marketing from within”. It’s about leveraging your passions and strengths in your business, and above all, making sure you show up in an authentic way. This program is going to teach people how to get clarity about who they help and what they help them with, and create a message that communicates not just what they do but what they stand for in their business.”

As soon as she got it she came back to me with the perfect logo. I just love it because it’s a clear expression of what I’m all about.

I’ll be sharing it with you very soon. In the meantime, here’s my challenge to you.

Take a look at all the elements that support your brand — your logo, tag line, social media profiles, website, bio, etc. Are they cohesive in terms of design? And most importantly, do they reinforce your message and what you’re all about?

Please share your thoughts. Thanks!

Cindy Schulson helps coaches and consultants transform their brilliance into magnetic messaging and multiple streams of income. She loves helping her clients sort through their “brain dump” of ideas and discover the golden nuggets that make them shine. Cindy has worked in Strategic Communications for such companies as Coca-Cola and Visa, and now uses her messaging ninja skills to help her clients stand out as the perfect choice for their ideal clients. Get her FREE online training, "How to Use Your Unique Message to Attract Your Favorite Clients" at

© Copyright 2015 Cindy Schulson
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