If yes, start by building an impressive brand that represents who you are and what you want to be known for.
Your brand embodies everything that you do and it can assist you in being recognized as a game-changing high-achieving business owner.
Your business name, tagline, colors and the content you publish should reinforce your brand and capture your audience’s attention.
Building an awesome brand that captures your audience’s attention requires a immense investment of time and strategic planning. Bottom line, you simply must have a brand strategy to gain an awesome brand presence.
Your logo and photo should be part of your social-media profiles, your email signature, on your newsletters, handouts, presentations, business cards, banners, etc.
I have learned that when your brand is highly visible – it becomes a brand that people want to do business with. If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere.
Always be responsive to commenting on all social media platforms. Commenting and providing quality content will strengthen your social media relationships and enhance your brand image.
When you share posts or content from colleagues or competitors, they will see your support and are more likely to do the same thing for you in the future.
Also, each time a reader discovers something great to read on your site or an audio to listen to, or a video to watch, you are adding brand value.
The visual elements of your brand are as powerful as the brand itself. Remember your customers or clients should recognize your logo and your brand colors.
My logo consists of a series of five circles that spiral upward. This symbolizes that my company is a full-circle career and business coaching practice and we are always taking our clients upward to success in every area of their life.
Remember, constantly building your brand is an essential component of a thriving business. Follow your brand strategy plan so that you can improve your brand’s messaging, increase your engagements and expand your footprint in the marketplace.
Need help capturing your ideal audience, I can help you become more visible and establish a broad footprint in the marketplace.
© Copyright 2014 Laureen Wishom