Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.
It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.
It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here.
The idea is to get your content seen by as many people as possible who have an interest in your information.
There are lots of ways to do this with some of my favorite being…
- Guest blogging
- Interviews (Podcast and Radio)
- Article marketing
- Social media marketing
- Joint Venture Partnerships involving shared content
Obviously, having your own blog is a great idea. To be effective you need to post relevant content on a regular basis. If you’re short on ideas of what to blog about, ask your audience. People love giving their input. And what better than to write about what they want to read?
Many blog owners are constantly on the lookout for great content by experts. What better way to reach a completely new set of eyes than to guest blog? There are ample opportunities and this one strategy alone could generate a lot of traffic to your own site if you add links in your post. Include a giveaway in that link (with the blog owner’s permission) and your list is likely to increase in size.
Yes, presentations qualify as content marketing. After all, when you’re in front of an audience, you are sharing your information. That is, unless you’re under contract with a company that requires you share only the company’s information. But if you keynote, host workshops and seminars, you are in a great position to share your content.
There is no shortage of interview opportunities. A quick google search for internet radio shows or podcast shows will result in ample locations to share your message. Your message is your content.
Short, 400-600 word articles can generate a lot of traffic when posted in the right locations. There are thousands of directories constantly in need of well written articles. There are industry and market specific directories, trade journals, and even company newsletters, where you can distribute your articles.
Social media marketing
With places like Facebook, LinkedIn, Google+ and other high traffic social networks, you can distribute articles and blog posts directly to these locations. A simple way to do this is take the first paragraph or two from a post or article with the permalink leading back to the full article.
Quotes in Images
People love pithy quotes. Sure, you can post quotes from famous people OR imbed your own quote in an image followed by your name and web address.
Expert giveaways are a great way to increase value to your market as well as the market of the other experts involved in the giveaway. How it works is that each expert contributes something of high value and then promotes the giveaway during a specific time period.
Currently, I’m involved in a very high quality Expert Giveaway. The brainchild of my friend and colleague, Cathy Demers, the launch of the giveaway has over $7,000 of value. Cathy handpicked the experts she wanted to be involved in this campaign.
The best part of an expert giveaway is what is called borrowed credibility. What this simply means is you can increase your credibility, as can the other experts, by who you are being associated with.
CLICK HERE to access the great gifts from Cathy’s expert partners (valued at over $7,000)
Regardless of which route you decide, content marketing is a must do for any expert and entrepreneur wanting to grow their business and revenues.
You know you’ve hit the mark when people tell you, “I see your information everywhere.”
When you hear this, you’ve done your job effectively.
Try this… for one month, implement content marketing every day. Imagine how much will happen if you consistently do at least one thing everyday for 30 days.© Copyright 2017 Kathleen Gage