Customer Experience, The Wow Factor

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Tony Hsieh said “I’d rather spend money on things that improve the customer experience, than on marketing.” That’s quite a statement.

What is the experience that you want your customers to have? Are you WOWing them? In today’s video, I am going to take you with me on a journey as we explore customer experience.


Video Highlights:

0.54: Russell Brunson book launch

2:08: The black box upgrade

2:22: How to remind people why they bought your book

4:24: Tell them where to get started

5:33: How do you get them to upgrade to a bigger program

6:52: What I do before I mail out a book order

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2017 Michele A Scism
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