This question came from the survey I’m currently doing — asking people for their biggest questions about product launches.
And the answer is, it depends on what your ultimate goal is for you launch. You see, there’s a lot more to a launch than a big payday at the end. You can also use launches to grow your list, boost your visibility, build your credibility, add momentum to your business and marketing and sell more of your other products and services.
Even if you’re only doing a launch to sell a specific product or program, you also need to define what’s worthwhile. Is selling 50 products worthwhile? A 100? 200? Or 20? That answer is also going to determine how big your list needs to be.
But size is only one factor in the equation — an even more important one is how RESPONSIVE is your list. If you have a highly responsive list, it’s possible you could sell 50 products with only 1000 folks. (I’ve known people who have so yes it really is possible IF you take care of your list.) But if your list isn’t responsive, you may need 10,000 or more to sell 50. (Creating a responsive list means you must take care of your list as well as sell to your list, so doing a product launch may be a great way to start that process.)
And the final question you need to ask yourself is why a launch? Are you trying to make money right now? If you are, there may be other faster and easier ways to get money in the door than doing a launch. Or are you trying to get your message out there in a bigger way? If that’s the case, and your list is small, you may want to look at a launch but a variation of one that is designed to increase your visibility and your list. Or is there another reason?
I really want to open your mind to using product launches in ways other than simply to sell your product or program. Product launches can be a very powerful tool in your marketing toolbox, IF you know how to use them correctly and also know which launch is right for your specific goals and situation.
© Copyright 2012 Michele Pariza Wacek (Michele PW)