When I sent out the announcement email this past week about having posted my new May issue of the pdf/print version of the Marketing Ink Newsletter, I also asked for feedback from my readers.
Since I asked, one of my readers, Barry, wrote and said this:
“I hate PDF newsletters and never open them … just giving you honest feedback.”
Thank you, Barry. I appreciate ALL feedback.
Hearing from each one of you brings me great joy and I especially like it when people really do give me honest feedback like Barry did. I want to know what you like along with what you dislike.
And, thanks to Barry’s comment, this gives me the perfect opportunity to reiterate a point I’ve been trying to make with business people for a long, long time.
Like Barry, not everyone wants to read a pdf newsletter, but a lot of people do.
Some people like to receive ezines and emails and many people do not.
Some people like to meet other people at networking events, many people do not.
Some people like receiving direct mail and many do not.
Not everyone likes to get information in the same way.
So in order to reach out to people in the ways that they want to receive information means you MUST use a variety of channels — different strategies and tactics — to reach all of your potential clients.
That’s why I send out ezines, write and publish special reports and ebooks, write blog posts, create and publish pdf/print newsletters, and send out postcards in the mail just to name a few of the things I do to market my business.
You simply cannot put up a website and expect that to do all of your marketing for you, although that’s exactly what most people seem to think it will do, but you gotta GET people to your site first.
It takes a variety of both online and offline strategies to get the word out about who you are and what you do. Start reaching out to prospects in a variety of ways and watch the interest in your business pick up.
© Copyright 2010 Marty Marsh