Dog lovers would enjoy blog posts and information on:
* How to care for dogs
* What to feed specific breeds to keep them healthy
* Training a dog not to jump
* Teaching new dogs old tricks
* Choosing the right breed for individual lifestyles
* Dealing with grief in the loss of a beloved pet
* Where to go on a dog-friendly vacation
These are the kind of blog posts that your target audience scours the Internet for. Giving it to them will create loyal subscribers who can’t wait until your next email arrives in their inbox, and who tell everyone they know to sign up for your mailing list.
So, how do you ensure the content you’re providing is what your readers want? By conducting a little research to see what’s popular in your niche arena. For instance, looking at dog lovers again, what books are dog lovers reading right now? What products are they buying? What movies are they watching? Visit dog lovers’ forums online and see what they’re talking about. Chat with your friends and family who have dogs and find out what they would like to read. All of these things can offer clues as to the kind of content your subscribers would like.
Keep on top of current trends in your niche market so you can beat your competition with the breadth and depth of your knowledge. While they’re serving up the same tired articles about the dangers of puppy mills, you’re telling your readers about the latest research in flea collars and how to raise a vegetarian dog.
Once you know the topics, then it’s just a matter of writing informative messages in an easy-to-read, conversational style that lets your personality show through.
Providing quality content will always be the best way to grow your mailing list. It’s what people are looking for when they subscribe, and it’s what will keep them coming back for more and telling others about your list.© Copyright 2016 Michele A Scism