One of the highlights for us traveling around the way we do is in meeting up with old friends and family all over the country.
Consequently, we tend to eat in restaurants a lot.
Consequently, we’ve had some really great experiences and some pretty poor ones.
On one such recent occasion we met up with some friends for lunch at a local place and shortly after the waitress had taken our order and served our drinks, the manager came to our table and said, “I understand this is your first visit to our restaurant and I wanted to treat you to one of our most popular appetizers to say thanks for coming in and giving us a try.”
With that he placed the appetizer in the center of our table and said, “enjoy!” Which we did very much.
It was an unexpected delicious surprise. Delicious in its taste, and delicious in the delight we experienced in getting something we did not expect.
Which got me to thinking about how nice it is to receive some added value when doing business with someone and how much that engenders good will toward the person adding the value. I’d go back to that restaurant again just because of that simple act.
Which is why, of course, the manager did it.
In my book that’s called building goodwill.
In my book that’s called great marketing.
So how can you bring added value to what you offer your clients?
Some things that come immediately to mind:
If you offer a product or a service for sale, you could offer a variety of bonus items in addition to your regular offering.
If you offer a special report when someone signs up for your ezine list, you could include an unexpected surprise recording or special report on the download page for your report.
If you sell an ebook or a program, you could include some additional special reports or a teleclass recording as a surprise.
A photographer could create a nifty hard bound photo book of a wedding and send to the couple after they return from their honeymoon.
A chiropractic office with a massage therapist on staff could surprise first time patients with a massage.
A graphic designer might offer a box of business cards to new clients.
A coach might send a good self-development book to new clients.
The list could go on and on.
Give it some thought and see what you could add as a surprise value-added bonus for your own clients and customers.
© Copyright 2010 Marty Marsh