Do You Run Your Business Like It’s Black Friday?

By , The Solo-CEO: Content Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

My daughter asked me the other day why Black Friday is a good thing, while Black Tuesday was a bad thing. Actually I think the former is debatable!

For several years now I’ve watched my extended family throw themselves into a tizzy looking through ads and making plans to get up early to go shopping the day after Thanksgiving. Me? I hate shopping in real stores, so I’m probably biased anyway. But it did make me think…how we sometimes behave in our business the same way some of us behave on Black Friday. Here are two ways:

  • Do you undervalue your time? Folks spend hours planning their Black Friday trip, then get up early (sacrificing sleep and family time) to run all over town, search for parking, and brave the crowds. I look at this the same way I look at using coupons…sure I could save 50% off my grocery bill every time if I spent hours clipping coupons and planning meals…but I’d much rather spend a few hours helping someone in their business and make a lot more money than I’d save in the same amount of time. Do you do things in your business that someone else could do better in less time? Could your time be better spent marketing your business or providing services? If so, then why spend those hours pinching pennies when you could be making dollars?
  • Do you fall for “limited time only offers” and then never use the product?Seriously, folks, the stores aren’t losing money on Black Friday. They lure you there on the promise of a limited number of great deals, then entice you to buy other stuff you might not otherwise be shopping for. Likewise, there are a lot of very aggressive internet marketers out there with crack copywriting teams who put out irresistable, “only good for the next X hours” type of offers that promise the moon and deliver squat. But the copywriting is so good, we fall for the pitch and buy because we don’t want to miss out. Next time you are tempted, ask yourself if you really NEED this product or service now, if it’s really as great a deal as it’s hyped up to be, and if the “sense of urgency” is just a tactic to get you make a hasty decision. Really good products aren’t available for only a short time; the good ones get talked about and sell over and over again without messy hype. Don’t fall for it!

How are you selling yourself short? Or letting your buying emotions get the best of you? What are you going to start doing differently? Please share your comments below!

Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of servitude employment. After her initial shock at being unemployed, she vowed to “never work for an idiot again!” and decided to be her own boss (and try to live up to that vow!) She launched Solo-E.com in 2003 to provide a quality selection of online resources for building a Solo Entrepreneur business, from hand-picked, proven, truly Expert coaches, consultants, trainers and implementers - mentors she personally trusts.

© Copyright 2010 Terri Zwierzynski
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