I was privileged to meet Martin Howey, the creator of TopLine Business Solutions and Seven Figure Consultants, at a recent 4 day seminar held by Adam Urbanski. He was so kind and caring and full of fabulous ideas.
Over the 4 days I learned so much from Martin but there was one thing he said to me that I have thought about over and over since I left the event.
He asked me if I could complete this statement “If you continue to do the same thing again and again you will continue to get ____ ______ ______”(the same thing).
Then he asked me if I believed that statement, to which I answered “Yes”. That made him smile and at that moment I knew he was getting ready to teach me a valuable lesson.
Let’s say there are two car dealers in town. He owned one and I owned one. Awesome! We were splitting the market 50/50. I am making good money, my kids are going to a great school, life is fabulous so I make the decision to continue to do business just as I always have because I am ecstatic with my 50% of the market.
However, on the other side of town Martin decides that his dealership is doing great but he wants to be able to put away money for his grand kids to go to college. So he decides to do a little extra work, do more marketing, put up a bunch of balloons and he grows his business by 10%.
How much of the market does Martin have now? 60%
I’m still across town chugging along like usual but my 50% just shrank to 40%. So is the statement still true? If you continue to do the same thing will you continue to get the same thing? Not always!
© Copyright 2010 Michele A Scism