Business Success Your Way!

By , Speaker, Author, Coach, Storyteller

Solo-E Certified Solo Entrepreneur Expert

Lisa Bloom - Speaker, Author, Coach, Storyteller

By the time I finished my breakfast his phone had rung seven times.

I took a deep breath noticing how loud his voice was as he chatted with his work colleagues and discussed how to resolve the situation that he was not able to attend in person.

I went back to the web page I was cooking up, rereading the copy, making sure the links were in place.   I had come to the conclusion again that this work was so much better delegated, I just needed to pass on the technical stuff, so I can concentrate on what I’m really good at.

His voice penetrated again, cup of tea my dear? Lovely, thanks I said somewhat distracted.

You see, I work from home.  Let me explain, I LOVE working from home.  I love having my own business and managing my time.  I LOVE the quiet of the first few productive hours of my day.  It was not quiet this morning!

My partner was home sick, poor thing.  And it was a beautiful reminder of how much I have perfectly designed my work environment to suit my somewhat erratic and emotive state.  I eat when I’m hungry, I drink lots of cups of tea, I hang the laundry when I need a break from the screen,  I walk around and around the garden when I’m making a story my own.

I find the exact space and atmosphere I need to do what I have decided to task for each day.

Right now I’m sitting in one of my favorite café’s with a hot cup of coffee by my side, some nice soothing music and the kind of distraction that for some reason seems to get my creative juices flowing.

I am truly blessed.

But why am I telling you this?

Because EVERYONE should get to work this way!  I feel so strongly about this, that this is a big part of my life’s purpose; to help people discover and create their story so they can understand that their business does not have to be so much of a struggle.

You need to get this incredibly important fact, that your story is a crucial part of who you are and what you do and most importantly, why people would want to work with you.

Storytelling is the most powerful tool of influence.  Stories don’t just pursuade, market and sell, stories create the kind of connection that develops trust, probably one of the most important and hard to find commodities these days.

When you learn to use your story in your business, you can stop getting stressed by the marketing, you get to choose your clients, you get to really reap the benefits of your hard work and your very special talents.

Lisa Bloom, founder of Story Coach Inc. helps entrepreneurs and business owners beat overwhelm, stress and discomfort with marketing to find confidence, attract ideal clients and make more money by finding their success story.  You can download Lisa's ebook "Using Stories to Get Great Clients" at

© Copyright 2011 Lisa Bloom
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