Can You Really Trust a Story?

By , Speaker, Author, Coach, Storyteller

Solo-E Certified Solo Entrepreneur Expert

Lisa Bloom - Speaker, Author, Coach, Storyteller

How did you make your last decision to buy something?

Who did you ask for advice or recommendations?

When I think about the last few times I made a buying decision (booking tickets for our vacation for example) I definitely asked for other opinions. I did some research on-line, I asked friends and family and then I went ahead and found the best deal and booked the flights.

In truth, I was listening to other people’s stories.

And we do this all the time.

It’s inconceivable to go ahead and spend money (especially large amounts!) without first checking out some other stories about the item we are looking to buy.

So, how do we know that we can trust the story?

Last week my son (he’s 8!) told a great story. He told his best friend’s mother that we were moving to America; that we had decided to go and live there for at least two years.

Later she said to me,”how wonderful, how exciting; how brave of you to relocate the whole family and take such a huge step…and to try America, how fantastic!”

I thought she was being a little dramatic. I mean a two week vacation in the U.S. does not exactly equate to such a huge step, to such wonder and bravery!

I looked at her strangely and after a few minutes of this kind of back and forth bantering, we realized that there was some kind of misunderstanding.

Then she told me what my son had told her and we started laughing!

My son and I had a little conversation about the difference between embellishment, imagination and truth!

And it got me thinking – how do you really trust a story?

We have fast food joints setting up a salad bar and marketing themselves as the healthy food option.

And every second ‘guru’ on-line is promising amazing fame and fortune in a matter of days and just a few clicks.

So what story do we trust?

Well, this might sound radical. It may sound a bit strange. But it works.

If you really listen to the story, you know.

Authenticity is recognizable a mile away. You can’t miss it if you’re really listening, if you’re really watching.

When a person tells a story from the heart, you can feel it. The energy is completely different and the message penetrates in a physical way. You get that gut feeling and it sounds something like a sigh.

You immediately get the feeling and the thought appears that tells you “now this I can trust.”

Try it. Next time someone tells you a story, pay attention to how you feel, to your energy and your thoughts. You’ll know if it’s true. You’ll know if you can trust the story.

So, you might be wondering about how this works with creative 8 year olds?! Well, the truth is, I think he actually believed it when he told it! He’s so excited about our upcoming vacation and all that we plan to do there, it feels to him like we’ll be away for years! Or perhaps it was wishful thinking!

Lisa Bloom, founder of Story Coach Inc. helps entrepreneurs and business owners beat overwhelm, stress and discomfort with marketing to find confidence, attract ideal clients and make more money by finding their success story.  You can download Lisa's ebook "Using Stories to Get Great Clients" at

© Copyright 2012 Lisa Bloom
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