How are you doing right now? Are you nervous about what’s going on? Or are you focusing on your own business and moving forward?
Let me tell you how I’m doing. I fluctuate between feeling nervous to feeling strong and confident.
Why am I nervous? Because this feeling of negativity is so pervasive. You’re bumping into it every time you turn around. To be honest, it’s an uphill battle to NOT let it affect you. The closest I’ve ever experienced anything like this in my 10 years of business ownership was after 9-11 when my business imploded for 4 months. In retrospect, that actually worked out okay for me because in December both my beloved grandma and my beloved first dog, Amber, died 2 weeks apart, and I was a mess for two months. (Because Amber died I ended up getting Nick the following February, so maybe it was all supposed to happen that way.) But I digress.
Why do I feel strong and confident? Because I know I’ll get through this just fine. I got through what happened in 2001 and I’ll get through this. Also, I continue to have a substantial number of leads trotting through the door, even right this second. I actually had 3 calls today with prospective clients.
Really, it’s been business as usual for me (which is why I’ve been focusing on keeping the news off).
But, it wasn’t always this way. In the 10 years I’ve been in business, I’ve experienced two periods where leads dried up. Those were terrifying periods (well, the second time was. The first time after 9-11 I was so deep in grief I couldn’t concern myself with what was or wasn’t happening with my business). So if you are worried or afraid of leads drying up, or maybe they already are, or maybe you want to make sure that never happens to you — I know what you’re going through because I’ve been there.
And I know how to get out of it. I’m the first to say I’ve made my share of mistakes in my business, but I’ve also learned from those mistakes. And I learned from those periods where the leads dried up — I’ve put together a plan so that would never happen to me again.
© Copyright 2008 Michele Pariza Wacek (Michele PW)