Is It Time to Hire Yourself?

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

Have you heard the story about the cobbler whose children had no shoes? Or the auto mechanic whose cars desperately needed attention?

The same is true for business owners.

We’re often SO caught up in caring for our clients and managing the day-to-day of our businesses, that we can neglect to give our business the same care we would a paying client.

After my recent private client retreat, I realized that while I certainly have written plans and goals for my business and systems in place so that things operate more efficient- and effectively, it’s been a while since I’ve taken my business through the “break it down, build it up” process we went through.

And so I hired myself.

I stayed an extra day (always good to do this outside of your normal working environment and all it’s built-in distractions) and took my business through the process we went through for my client.

The result?

A heck of a lot more clarity about what I want, what I don’t want and how the different pieces of my business (Coach/Mentor Sandy, Team Sandy, Social Networking Done 4 You, information products, etc.) fit together — for the long term.

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2009 Sandra P. Martini
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