6 Keys to Success for Every Solopreneur

By , Authentic Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Cindy Schulson - Authentic Marketing Expert

No matter what stage you’re at in your business or what kind of business you’re building, there are 6 essential keys that will help propel you on your journey.  I say this, fully realizing that you probably have your own keys to success, and would love for you to share them below.

1. Define What Success Means for You Personally

Everyone has their own definition of success. Don’t get caught up in the comparison game. Define what success means for you personally. Here is my own definition of success:

  • Exceed my expectations and those of the people I help
  • Continuously learn and improve
  • Create leverage in my business so I can spend quality time with my family

2. Keep Learning

You have to be an active learner, and recognize there are different lessons to be learned from different people. Let your curiosity take you to different places. Always be open to learning and exploring new things that will enhance your expertise and challenge your mind.

Just be sure not to get stuck in learning mode. You need to implement what you learn, or our brain will overflow with information and your confidence will suffer. You’ll convince yourself that you need to take one more course or get one more credential before you can put yourself out there. Those are just excuses and there is no place for excuses in business.

3. Make Your Own Mark

While it’s great to learn from others, you don’t want to just take what you learn and spit it back out as your own. You need to make your own mark and avoid the trap of cookie cutter solutions or marketing.

This is your business, and you have to be empowered to take a stand and let your voice be heard.

4. Leverage Your Strengths

We have a tendency to want to fix our weaknesses rather than celebrate our strengths. Be aware of your strengths and use them to guide you in choosing your niche and your marketing methods.

5. Take Action

Recognize that everything in business is a test. You need to take action and implement, and then tweak and improve as you go. There is nothing like implementing to learn what works and what doesn’t.

Don’t beat yourself up if things don’t go perfectly right away. If you do your first webinar and only 3 people show up, that’s okay. What did you learn? What will you do differently next time? How can you leverage what you created? Take the time to reflect back so you can learn and grow.

6. Invest in Yourself

Identify what training, resources or support you need to get you over whatever hump you’re facing. You don’t have to do this alone. Invest in the help you need to move forward with confidence.

But don’t invest without knowing what kind of help you need. One of the things I pride myself on is always getting a great return on any investment I have made in my business (there was one exception but that was my fault). The reason I’ve been able to do that is because I recognized where I was stuck then found the best program or mentor to help me over that hump.

Sometimes we think that throwing money at our challenges will make them go away. But you need to avoid “star chasing” and invest in the right help for you right now.What is going to help you move forward?

Cindy Schulson helps coaches and consultants transform their brilliance into magnetic messaging and multiple streams of income. She loves helping her clients sort through their “brain dump” of ideas and discover the golden nuggets that make them shine. Cindy has worked in Strategic Communications for such companies as Coca-Cola and Visa, and now uses her messaging ninja skills to help her clients stand out as the perfect choice for their ideal clients. Get her FREE online training, "How to Use Your Unique Message to Attract Your Favorite Clients" at www.MarketingFromWithin.com

© Copyright 2013 Cindy Schulson
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